Kawasaki, Japan – February 28, 2024: Media Links, manufacturer and pioneer in Media over IP transport technology, has appointed Lineup as its authorized reseller and business partner in Brazil.
With over 30 years of dedicated support to the broadcast industry, Lineup, headquartered in São Paulo, Brazil, is an engineering firm specializing in providing technical expertise, sales solutions, project management, consultancy, and seamless systems integration services tailored for both broadcast and professional AV markets.
“Latin America is an important market for us and we look forward to capitalizing on the emerging opportunities in Brazil. Lineup has a successful record of proactively addressing the country’s unique business challenges with experience, leadership, and extensive customer success case studies. We recognize many synergies in the way its experienced team and Media Links serve the media industry and look forward to working alongside them to address our customers’ transition to IP media workflows,” comments Al Nuñez, President of Media Links.
“Internationally recognized for its advanced IP transport technology, Media Links’ solutions stand out in offering quality, reliability, and efficiency. An ideal choice for building and delivering scaleable IP services for sporting/entertainment events and remote production applications among others” comments Bruno Targino, Account Manager of Lineup.
Addressing the broadcast, telecom, and AV markets, Lineup will offer the entire Media Links media over IP transport solutions portfolio, which includes the award-nominated and recently launched Xscend® IP media platform, the MDP3020™ series of IP media gateways, MDX IP switches, and ProMD EMS network management software.
About Lineup
Lineup is an engineering company that has been operating for more than 30 years in the Broadcast market with a focus on Systems Integration, Projects, and Installation, being recognized by customers and manufacturers as one of the main players in the market. It presents in its portfolio projects for TV Stations, Producers, Universities, Mobile Units, Sports Events and Telcos. It has played an important role in providing solutions and systems for increasing efficiency and content distribution and production.
More information at: https://www2.lineup.com.br
About Media Links
Well recognized and trusted for its reliable media transport solutions that deliver high value content over IP networks, Technology and Engineering Emmy® Award winner Media Links helps deliver exceptional live sporting and entertainment experiences to audiences across the globe. Major recurring events include the Winter & Summer Olympics, World Cup Soccer, American Football, Baseball and Basketball games, political conventions, entertainment showcases and much more.
Media Links IP technology is optimized for broadcasters, service providers, rights holders and content owners, providing low latency, bandwidth efficient, fail-safe operation with both unsurpassed video quality as well as high speed “hitless” data transmission capability. The Media Links IP portfolio includes media gateways, modular transport platforms, aggregation/core switches, and management control software, supporting formats up to 4K UHD resolutions and network bandwidths to 100G. Solutions are specifically designed to interoperate with industry standards, provide a bridge from legacy interfaces to IP, and flexibly accommodate workflows for current and evolving applications like remote, distributed as well as cloud production. Professional services are also available for network design, installation and maintenance.
Media Links is headquartered in Kawasaki, Japan with offices in the USA and Australia. Its stock is listed and traded on the Standard Market of the Tokyo Stock Exchange under Security Code Number 6659. Visit us at www.medialinks.com and follow us on LinkedIn, Instagram and X / Twitter. Email:
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for more information.
Press Contacts for Media Links
Japan (Corporate)
Corporate IR/PR
+81 044-589-3570
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Global
Kimberley Hebdon
Delamere Marketing
Mobile: +1 310-469-8190
ki*@de***************.com