Kawasaki, Japan – October 20, 2025: Media Links, a global leader in media-over-IP transport technology, will highlight support for recent HEVC/AVC and SRT/RIST enhancements along with new 1RU edition to its Xscend® platform.at NAB New York 2025 on booth 130. These new feature updates extend the Xscend platform’s capabilities to address a wider range of media transport challenges, giving broadcasters and network operators greater flexibility and control over quality, efficiency, and reliability in IP media contribution and distribution.
The HEVC/AVC and SRT/RIST capabilities make Xscend even more versatile and resilient, delivering higher quality at reduced bandwidth, added security and low-latency performance across any network, and dependable operation in the toughest environments. Together, they expand what’s possible for broadcasters and operators, enabling flexible, cost-efficient transport on a hardened, broadcast-ready platform. The 1RU Xscend delivers the same robust media delivery and modular flexibility as the larger 2RU version, but in a smaller form factor designed for lower channel count, space-conscious, and more cost-sensitive deployments.
The Xscend platform offers scalable, modular IP transport supporting SDI/IP conversion, compressed and uncompressed media side by side, and seamless integration with cloud workflows.
Broadcasters and service providers face growing demands: more content, tighter budgets, and the need to integrate traditional and IP workflows. Trusted to deliver coverage of the world’s most-watched live sports and entertainment events, Media Links is addressing these challenges through its “Everything Everywhere IP” vision with scalable, reliable, and flexible solutions that help customers evolve their operations with confidence.
To learn more or meet the Media Links team at NAB NY 2025 (booth 130), visit: https://medialinks.com/medialinks-xscend/#bookameeting.
About Media Links
Well recognized and trusted for its reliable media transport solutions that deliver high value content over IP networks, Technology and Engineering Emmy® Award winner Media Links helps deliver exceptional live sporting and entertainment experiences to audiences across the globe. Major recurring events include the Winter and Summer Olympics, World Cup Soccer, American Football, Baseball and Basketball games, political conventions, entertainment showcases, and much more.
Media Links IP technology is optimized for broadcasters, service providers, rights holders, and content owners, providing low latency, bandwidth efficient, fail-safe operation with both unsurpassed video quality as well as high speed “hitless” data transmission capability. The Media Links IP portfolio includes media gateways, modular transport platforms, aggregation/core switches, and management control software, supporting formats up to 4K UHD resolutions and network bandwidths to 100G. Solutions are specifically designed to interoperate with industry standards, provide a bridge from legacy interfaces to IP, and flexibly accommodate workflows for current and evolving applications like remote, distributed as well as cloud production. Professional services are also available for network design, installation, and maintenance.
Media Links is headquartered in Kawasaki, Japan with offices in the USA and Australia. Its stock is listed and traded on the Standard Market of the Tokyo Stock Exchange under Security Code Number 6659. Visit us at www.medialinks.com and follow us on LinkedIn and X / Twitter. Email: in**@********ks.com for more information.
Press Contacts for Media Links
Japan (Corporate)
Corporate IR/PR
+81 044-589-3570
**@***********co.jp
te*************@***********co.jp
Global
Kimberley Hebdon
Delamere Marketing
Mobile: +1 310-469-8190
ki*@***************ng.com
