Highlights include Hitless Protection for video, audio, and data; real world insights from the Xscend user community; and new HEVC workflows designed for high performance, uninterrupted delivery across any environment.
Kawasaki, Japan – April 6, 2026: As live production continues its shift to IP, the challenge is no longer adoption — it’s reliability. At NAB Show 2026 (Booth W2033), Media Links will demonstrate how ultra resilient IP transport, already proven at the world’s largest live sports events, enables predictable, uninterrupted delivery of live video, audio, and data across complex, distributed IP networks.
Hitless, Always‑On Video, Audio and Data Workflows
A key focus at NAB will be Media Links’ Hitless Protection technology, designed to maintain continuous transport of media streams and data even when network conditions are less than ideal. By leveraging standards‑based approaches to redundancy and protection switching, the technology ensures that packet loss or network disruptions do not impact the integrity of live video, audio, or associated data services.
Xscend Advances HEVC and AVC Contribution
Media Links will showcase the latest developments in its Xscend® IP media gateway and transport platform. Built with software‑defined modularity and scalability in mind, Xscend supports a wide range of applications, from single‑site deployments to large‑scale, distributed production environments.
Recent enhancements to Xscend include expanded support for HEVC and AVC contribution workflows, delivering more efficient use of network bandwidth without compromising quality or latency.
Proven in Global Live Sports Deployments
Media Links’ Xscend IP transport platform and ProMD EMS network management software are deployed across major live sports environments — from national football leagues in Europe and the Middle East to recent Winter Games workflows — and now support preparations for upcoming World Cup events, where content must move reliably between venues, production centers, and countries in real time.
During the 2026 Winter Games, the Xscend platform was used to aggregate and transport contribution feeds across a protected, high‑capacity network serving North American broadcasters, bringing together signals across a complex multi‑vendor ecosystem.
Built for High‑Pressure VAR Workflows
Media Links will also spotlight its role in supporting Video Assistant Referee (VAR) workflows, where timing and synchronization are critical. Xscend enables the transport of multiple high‑resolution video feeds between stadiums and centralized officiating centers with ultra‑low latency, allowing referees to review plays in real time. By ensuring that every feed remains intact, Media Links helps support accurate decision‑making in high‑pressure, Soccer World Cup‑certified live match environments.
A Complete IP Media Transport Ecosystem
Whether enabling remote production or inter‑facility connectivity, the combination of MDX switches, Xscend and MDP media gateways, and ProMD EMS network management software provides broadcasters and network operators with a flexible foundation for building and managing IP‑based media networks with the performance and reliability required by today’s live production workflows.
To see these workflows in action or meet the Media Links team at NAB Show 2026 (Booth W2033), visit:
https://medialinks.com/medialinks-xscend/#bookameeting
About Media Links
Well recognized and trusted for its reliable media transport solutions that deliver high value content over IP networks, Technology and Engineering Emmy® Award winner Media Links helps deliver exceptional live sporting and entertainment experiences to audiences across the globe. Major recurring events include the Winter and Summer Olympics, World Cup Soccer, American Football, Baseball and Basketball games, political conventions, entertainment showcases, and much more.
Media Links IP technology is optimized for broadcasters, service providers, rights holders, and content owners, providing low latency, bandwidth efficient, fail-safe operation with both unsurpassed video quality as well as high speed “hitless” data transmission capability. The Media Links IP portfolio includes media gateways, modular transport platforms, aggregation/core switches, and management control software, supporting formats up to 4K UHD resolutions and network bandwidths to 100G. Solutions are specifically designed to interoperate with industry standards, provide a bridge from legacy interfaces to IP, and flexibly accommodate workflows for current and evolving applications like remote, distributed as well as cloud production. Professional services are also available for network design, installation, and maintenance.
Media Links is headquartered in Kawasaki, Japan with offices in the USA and Australia. Its stock is listed and traded on the Standard Market of the Tokyo Stock Exchange under Security Code Number 6659. Visit us at www.medialinks.com and follow us on LinkedIn and X / Twitter. Email: in**@********ks.com for more information.
Press Contacts for Media Links
Japan (Corporate)
Corporate IR/PR
+81 044-589-3570
**@***********co.jp
te*************@***********co.jp
Global
Kimberley Hebdon
Delamere Marketing
Mobile: +1 310-469-8190
ki*@***************ng.com
