Kawasaki, Japan – May 11, 2026: Media Links has announced a new distribution and integration partnership with GOUP Co., Ltd., expanding its partner network in the Korean market. The agreement enhances Media Links’ regional presence and supports continued growth across broadcasters and telecom operators in the region. Media Links will be co-exhibiting with GOUP on their stand C239 at KOBA Show 2026 (May 12-15) in Seoul.
The partnership strengthens Media Links’ ability to engage more directly with customers while increasing visibility for its Xscend™ platform and IP media transport ecosystem in the region. GOUP will support Media Links across sales and system integration, helping bring the company’s solutions into a broader range of customer media over IP environments.
“The Korean market remains an important region for Media Links, and we see opportunities for growth as IP adoption continues,” said Toshiyuki Naka, Senior Vice President of Asia Sales. “Xscend is already proven in large-scale deployments and working with GOUP allows us to build on our presence and better support customers across the market.”
Media Links Technology Featured on GOUP Stand at KOBA 2026
Media Links equipment will be featured on the GOUP stand C239 at KOBA Show 2026 in Seoul. The exhibit will include the Xscend™ IP Media Transport platform, the MDP series of IP media gateways, and ProMD EMS network management system, demonstrating transport of video, audio, and data across IP networks for applications including contribution and remote production.
KOBA 2026 marks the first joint public showcase of this partnership in Korea, providing an opportunity for customers to see the technology in action and engage directly with both teams.
“Choosing the right technology partners is a critical part of how we build and deliver solutions,” said Sukhwan Jang, VP of Sales at GOUP Co., Ltd. “With Media Links’ strong presence in the region and its next-generation IP transport technologies, we believe this is the right time to introduce this collaboration alongside our broader portfolio of products and services.”
Visitors can meet with both Media Links and GOUP representatives at the GOUP stand C239 during KOBA 2026, May 12-15, 2026, at the Convention & Exhibition Centre (COEX) in Gangnam-gu, Seoul. Visit https://www.kobashow.com/en/exhibitor/detail/1298702260_2026_kor for more information about this event.
About GOUP Co., Ltd.
GOUP Co., Ltd. provides media solutions across the full content lifecycle, from production to distribution, with a focus on cloud-based workflows. The company partners with leading technology providers to offer AI-based tools for workflow automation, including real-time creation of short-form content and sports highlights. In addition to solution sales, GOUP delivers system design, integration, deployment, and technical support services, helping customers evaluate, implement, and operate IP-based media infrastructure. Its services support broadcasters, telecom providers, and digital media platforms transitioning to scalable, network-based workflows. More information at: https://www.goup.co.kr/
About Media Links
Well recognized and trusted for its reliable media transport solutions that deliver high-value content over IP networks, Technology and Engineering Emmy® Award winner Media Links helps deliver exceptional live sporting and entertainment experiences to audiences across the globe. Major recurring events include the Winter and Summer Olympics, World Cup Soccer, American Football, Baseball and Basketball games, political conventions, entertainment showcases, and much more.
Media Links IP technology is optimized for broadcasters, service providers, rights holders, and content owners, providing low latency, bandwidth efficient, fail-safe operation with both unsurpassed video quality as well as high speed “hitless” data transmission capability. The Media Links IP portfolio includes media gateways, modular transport platforms, aggregation/core switches, and management control software, supporting formats up to 4K UHD resolutions and network bandwidths to 100G. Solutions are specifically designed to interoperate with industry standards, provide a bridge from legacy interfaces to IP, and flexibly accommodate workflows for current and evolving applications like remote, distributed as well as cloud production. Professional services are also available for network design, installation, and maintenance.
Media Links is headquartered in Kawasaki, Japan with offices in the USA and Australia. Its stock is listed and traded on the Standard market of the Tokyo Stock Exchange under Security Code Number 6659. Visit us at www.medialinks.com and follow us on LinkedIn. Email: in**@********ks.com for more information.
Press Contacts for Media Links
Japan (Corporate)
Corporate IR/PR
+81 044-589-3570
**@***********co.jp
te*************@***********co.jp
Global
Kimberley Hebdon
Delamere Marketing
Mobile: +1 310-469-8190
ki*@***************ng.com
